53 min listen
Album 2 Track 9 – Ken Muench, CMO at Yum Brands, previously Founder of brand consultancy, Collider and prior to that creative and account person at mu…
Album 2 Track 9 – Ken Muench, CMO at Yum Brands, previously Founder of brand consultancy, Collider and prior to that creative and account person at mu…
ratings:
Length:
72 minutes
Released:
Mar 12, 2020
Format:
Podcast episode
Description
Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights:
• RED- Relevant, Ease and Distinctive
• Always know your culture
• Selling the dream of the dream
• Learning from brilliant peers such as MIT Building 23
• Don’t get cocky marketers, be humble and don’t argue with consumers!
• Fight against the cultural norm at your own peril, better to work WITH culture
• Lot of snake oil in MarTech…. Be careful of the creepy factor…
• Gen Z- craving comfort
#kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage
• RED- Relevant, Ease and Distinctive
• Always know your culture
• Selling the dream of the dream
• Learning from brilliant peers such as MIT Building 23
• Don’t get cocky marketers, be humble and don’t argue with consumers!
• Fight against the cultural norm at your own peril, better to work WITH culture
• Lot of snake oil in MarTech…. Be careful of the creepy factor…
• Gen Z- craving comfort
#kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage
Released:
Mar 12, 2020
Format:
Podcast episode
Titles in the series (100)
Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy?: Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude f by Brands, Beats & Bytes