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What's Next with John Sass

What's Next with John Sass

FromThe What's Next Podcast


What's Next with John Sass

FromThe What's Next Podcast

ratings:
Length:
18 minutes
Released:
May 4, 2022
Format:
Podcast episode

Description

Imagine having a job where your mission every day was to encourage people to GROW!  To go outside in the backyard, walk barefoot in the grass, and sink their hands in the soil to plant a garden.  That is exactly what John gets to do as VP, Chief Creative Officer for the incredible lawn and garden brands at Scotts Miracle-Gro.
A 17-year veteran of SMG, John oversees the development, production and execution of all consumer facing messaging for the brands of Scotts, Miracle-Gro, Bonnie, Ortho, Tomcat and more.  Over the past couple years, the marketing world has taken notice of the campaigns and work coming out of SMG, recognized by AdAge in 2020 as one of America's Hottest Brands, taking top honors from iHeartMedia for the successful launch of a new gardening podcast (Humans Growing Stuff), and even stepped onto the world's biggest stage by airing the company's first ever Super Bowl commercial in February 2021.
Outside of Scotts, John loves to volunteer his time to serve on the Board of The 2nd & 7 Foundation, and recently as a member of the Upper Arlington Civic Association.  In 2017, he was recognized by Columbus Business First as one of the Top 40 Under 40 honorees.
Released:
May 4, 2022
Format:
Podcast episode

Titles in the series (42)

Are you constantly thinking and preparing for What's Next? Our podcast seeks to gain a diverse perspective on What's Next for the working world, the real world, the virtual world, our careers, our planet, our businesses, our happiness, and much more! But don't worry, our big ideas are in 20-minute bite-sized chunks! I'm your host Karim Kanji, and I am excited to share talks with business leaders, professors, specialists, authors, thinkers, basically the people who know their stuff on What's Next in their space. If you're as curious as I am about what's next, join me and invest 20 minutes of your day exploring big ideas and innovative thoughts. The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.