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What's Next with Adrian Montgomery

What's Next with Adrian Montgomery

FromThe What's Next Podcast


What's Next with Adrian Montgomery

FromThe What's Next Podcast

ratings:
Length:
17 minutes
Released:
Jun 16, 2021
Format:
Podcast episode

Description

We talk with https://www.linkedin.com/company/2692490/admin/# (Adrian Montgomery), CEO of https://www.linkedin.com/company/2692490/admin/# (Enthusiast Gaming), about the meteoric rise of the e-sports and gaming industry and why its a vital space for advertisers/marketers.
"60% of Gen Z prefer e-sports over traditional sports". A statistic that may seem strange to some, however, Adrian illuminates how the US election zoned in on the Gen Z vote by getting on board the gaming train.


The potential for the advertising & marketing industry is vast, with privacy updates being extensively rolled out and impacting available third-party data. The wealth of first-party data in the growing gaming community will be crucial for advertisers seeking to reach a demographic that is hard to find using traditional media routes.


ABOUT ADRIAN MONTGOMERY
As the Chief Executive Officer of Enthusiast Gaming, Adrian and his team are building the world’s largest social network of communities for gamers and e-sports fans that reaches over 300 million gaming enthusiasts on a monthly basis.


The Company’s business is comprised of four main pillars—E-sports, Content, Talent and Events. The E-sports division includes 7 teams under Luminosity Gaming; Content includes 100 gaming related websites and 2 of the top 20 gaming media and entertainment brands on YouTube with BCC Gaming and Arcade Cloud; Our Talent division works with nearly 1,000 YouTube creators and leading gamer talent and our Events include EGLX, the largest gaming expo.


Adrian has been a senior officer and director of several public and private companies in the fields of media, sports and entertainment, finance and industrial services. Most recently, he served as President and CEO of Aquilini Sports and Entertainment, one of Canada’s premier sports and entertainment organizations. He i s the former president of Tuckamore Capital Management, a conglomerate with over $700 million of annual revenue, and was also the former CEO of QM Environmental, one of Canada’s largest contracting companies.


Mr. Montgomery has been active in the political process throughout his career and has served as a political advisor to Leaders at all levels of government. Mr. Montgomery is also a member of the New York State Bar Association.
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PODCAST WEBSITE - www.thewhatsnextpodcast.com
Released:
Jun 16, 2021
Format:
Podcast episode

Titles in the series (42)

Are you constantly thinking and preparing for What's Next? Our podcast seeks to gain a diverse perspective on What's Next for the working world, the real world, the virtual world, our careers, our planet, our businesses, our happiness, and much more! But don't worry, our big ideas are in 20-minute bite-sized chunks! I'm your host Karim Kanji, and I am excited to share talks with business leaders, professors, specialists, authors, thinkers, basically the people who know their stuff on What's Next in their space. If you're as curious as I am about what's next, join me and invest 20 minutes of your day exploring big ideas and innovative thoughts. The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.