Jim McCarthy is the co-founder and CEO of Stellar Tickets (www.stellartickets. com) and Goldstar (www.goldstar.com), a company that sells millions of live event tickets to millions of people on behalf of more than 5,000 venues and producers each year. An e-commerce veteran, Jim has spent his entire career in high-growth businesses and likes to share his knowledge and insight with others. Jim is also the editor and main contributor to SellingOut.com a website for live entertainment and arts marketers. He’s the curator and co-founder of TEDxBroadway the sold-out annual event dedicated to the question: “What’s the Best Broadway Can Be?” He’s spoken at conferences all over the world, including TED, SXSW, INTIX and more. His articles have been in Forbes, Fast Company and Business Insider Jim shares his current mission of enabling artists and organizations to create high-quality online content — helping them find success in this new era where online events are transforming the entertainment landscape. We also discuss online events during the COVID crisis, the future of live events, and pivoting using technology.