“Athletes are crossover stars in business, fashion, media, news, you name it.” The business of sports has changed. Athletes have more leverage than ever, ownership groups and labor lawyers are restructuring their Collective Bargaining Agreements, brands are paying more in endorsement dollars, and media spends are being governed by social media influence.

In Episode 12, I sit down with the head of Bloomberg Sports Business to discuss the overarching landscape. Bloomberg Media is the largest global business news platform, powered by 2,700 journalists and analysts across 120 countries. Scott Soshnick has written major breaking and news headlines for over 120 publications, and we discuss some of his favorites on the show.

Welcome to Suiting Up Podcast, where I interview athletes, media executives, team owners, and other key stakeholders about the duality of the modern professional athlete, their startup investing appetite, other strategic investments, NewCos, social media influencing, creative marketing and digital strategy. Today’s athlete, whether active or retired, is continuously redefining what it means to be a professional on and off the field.