In March, creatives at R/GA Chloe Saintilan, Zach Roif, and Matt Woodward sold in an initiative to their agency leadership which was designed to help small businesses impacted by the COVID-19 crisis. The The initiative called Merch Aid, which went live in early April, helps local businesses by selling specifically designed merchandise created by designers. The initiative started in New York but is expected to roll out to other cities in the coming months.In the podcast, I talk to the team about the genesis of the idea, how it works, the challenges of making it happen, and what they have learned along the way.