Lucy Von Sturmer is a young entrepreneur based in Amsterdam. She runs, together with a partner,  Humblebrag; a media communications consultancy focused on corporate and individual leadership around purpose and sustainable change. Lucy has found her way to Amsterdam and this world via broadcast journalism, working as the head of digital communication for an NGO and was head of communication at MediaMonks in Amsterdam. Our conversation covers her career trajectory, how she and her company and clients are coping with the current situation, the work she has done setting up Creatives for Climate and how despite the terribleness of the Coronavirus, the silver lining could be how it serves as a catalyst to a new more sustainable economy.