27 min listen
“The Money Machine? Its the wrong drug, baby!” The Case for Future Demand with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners
“The Money Machine? Its the wrong drug, baby!” The Case for Future Demand with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners
ratings:
Length:
38 minutes
Released:
Apr 4, 2022
Format:
Podcast episode
Description
Today it's never been clearer that Performance advertising-- forever linked with the DTC start-up media darlings of the past five years-- is the cool kid on the block. At the same time, mention the word brand building to your CEO and you're likely to be sent to the land of misfit toys . In fact, in his book Post Corona, professor Scott Galloway went so far as to declare the death of the brand age, saying that algorithms, user reviews and convenience all make the old fashioned notion of brand irrelevant today. But.... is all this an accurate view of the world? Will the drug of performance marketing get brands to the future margins and consumer loyalty that longevity requires? To help us answer that question, Lauren Livak and Peter Crosby spoke with John Denny, VP of eCommerce & Digital Marketing for CAVU Venture partners. John is a veteran of brand building, performance advertising, ecommerce and everything in between.
Released:
Apr 4, 2022
Format:
Podcast episode
Titles in the series (100)
Roundtable: The Halloween Episode - What's Scary In Manufacturing: On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns out it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal. by Unpacking the Digital Shelf