Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients.In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of educating consumers and delivering innovative flavors. Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Rosa Li and Wildwonder2. Building A Unique Brand Identity3. Impact of Shark Tank Appearance4. Early Challenges and Growth Strategies5. Marketing and Distribution Focus6. Product Development and Positioning7. Educational Marketing and Consumer Engagement8. Social Media and Online PresenceTimestamps00:00 Started with teas, evolved to create convenience.07:14 Product's accessibility increased by using cans.10:28 Persistence secured co-packer for beverage production.12:05 Sold door to door during quarantine, survived.15:29 Omnichannel approach targeting customers in San Francisco.20:07 Approachable, whimsical, consistent brand with uplifting packaging.22:46 Shark Tank increased brand awareness and sales.28:08 Excited about unique beverage approach and distribution.31:23 Interest in brand growth and future opportunities.34:48 Discussing product positioning and education in marketing.36:59 Hard to educate market when starting from zero.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Rosa Li - Founder and CEO at WildwonderBlaine Bolus - Co-Founder of Castmagic