32 min listen
Dos Equis & The Most Interesting Man in the World
FromWill It Stick?
ratings:
Length:
42 minutes
Released:
Apr 27, 2022
Format:
Podcast episode
Description
What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis' most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory you would never have imagined! It was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns, taking Dos Equis from an obscure Mexican beer with so-so regional sales to be one of the leading beers in the U.S.
For source materials, please visit www.willitstickpodcast.com
For source materials, please visit www.willitstickpodcast.com
Released:
Apr 27, 2022
Format:
Podcast episode
Titles in the series (85)
The Taco Liberty Bell: The year was 1996 and Taco Bell made a bold move to purchase one of the nation's most iconic symbols of freedom all in the name of publicity. Ring a bell? See our source materials and other info... by Will It Stick?