Brands have been raising money and awareness for breast cancer since the 80s when cause marketing really became a thing. But, today there is quite a bit of controversy around brands selling products to support Breast Cancer Awareness Month and this episode will encourage you to ask more questions before buying a product with a pink ribbon on it.

Also - GO GET YOUR GIRLS CHECKED! This is your friendly reminder to get a mammogram or check yourself!

For source material, visit www.willitstickpodcast.com