As a creative and entrepreneur, I value talking to others working in this industry. I think it is so key to learn from one another - not to compete but more so to lift each other up in an effort to grow our businesses. Claire Tregoning and Pip Edwards join me to talk about my favorite thing - fashion. They are the founders and creative directors of P.E. Nation, one of my favorite active sportswear lifestyle brands. All of their pieces are so fresh and unique, so I was very excited to learn more about their process. We talk about the importance of looking beyond who your customer is, the struggle between staying true to your vision and using data to inform your designs, and MORE!   Claire and Pip's combined talent and vision have seen the brand grow from start-up in 2016 to wide global admiration and demand, with immediate industry recognition – taking home prestigious accolades including Best Emerging Designer at the Australian Fashion Laureate Awards in 2017, and the National Designer Award at VAMFF in 2018.  This episode is brought to you by Elemis, Bitty Baby and KiwiCo.   Elemis is the number one luxury British skincare brand that believes in “Truth in Beauty''. I love Pro-Collagen Cleansing Balm so much, I want you to try it, too—for almost 20% off! Visit elemis.com and enter code WITHWHIT20 to enjoy 20% off full-sized products.    Bitty Baby’s huggable baby dolls help young ones develop nurturing traits through imaginative play. You can get an exclusive, one-time offer of 15% off your order of Bitty Baby products with promo code WITHWHIT at americangirl.com   With a KiwiCo subscription, your child gets a new crate full of fun science and art projects every month. Get your FIRST MONTH FREE on select crates at kiwico.com/withwhit. Produced by Dear Media