42 min listen
Leveraging Black Friday | Cyber Monday Without Damaging Your Brand
Leveraging Black Friday | Cyber Monday Without Damaging Your Brand
ratings:
Length:
16 minutes
Released:
Oct 21, 2021
Format:
Podcast episode
Description
Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines. For more click here
Released:
Oct 21, 2021
Format:
Podcast episode
Titles in the series (100)
Who Is Salena Knight: This week, Salena let’s you know a little bit more about herself, by answering questions that listeners have sent in. Find out: What made Salena move from horticulture to retail Why she opened her stores If she still has her stores Whether she likes... by Bringing Business to Retail