46 min listen
How Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand - Salena Knight
How Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand - Salena Knight
ratings:
Length:
16 minutes
Released:
Oct 24, 2019
Format:
Podcast episode
Description
Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines. For more click here
Released:
Oct 24, 2019
Format:
Podcast episode
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