Ok, I’ll admit it: I’m a total TikTok skeptic…   … At least, I was until today’s episode, when my guest Tom Moult changed my mind for good!   If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table.   In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares 3 simple tactics that will convince even the biggest cynics amongst us.    Because TikTok isn’t just another social media platform. It’s a total revolution in customer engagement.    Tom’s here to tell us why an organic presence is the most important investment you can make (yes, before diving into paid advertising!), as well as the secret weapon of a cascading ad strategy that’s alllllll about driving up those results.    So you can either keep thinking TikTok’s just a throwaway platform that’s not for you…   .. Or you can steal Tom’s secret strategy and see ACTUAL cash in your bank account from taking it seriously.    This episode has everything you need to leave your doubts behind and start winning on TikTok. You can’t afford to miss it!