Scott Mahoney, the Chairman and CEO of Peter Millar, goes the distance to for quality in how he shapes the brand and develops his people. Coming up in business, it wasn’t until Scott worked at Polo that he found his love for golf and apparel sales married in an exciting career. He was inspired to buy Peter Millar during the long drive back from a USGA meeting, and moved quickly to scale the brand up. Scott leads with attention to getting things done more efficiently by getting people excited to do them. For example, knowing that Peter Millar product can only be sold once store associates put it on the floor, Scott and his team designed the shipping arrangements to be intuitive for stockroom employees to handle. He even threw a mint in the shipping box to sweeten the deal. Scott was quick to bring nearly everything in house to ensure the quality of product, marketing, promotion, finance, and production, and has taken the apparel world by storm as a result.
SHOW NOTES

Peter Millar then and now

How Scott got into fashion and sales at Polo

How the crazy idea to buy Peter Millar became reality 

Turning a golf sweater company into a lifestyle brand

Getting into Nordstrom and the trick to getting product from box to shelf

Getting into brick and mortar

Clothing the US President’s Cup golf team

Building an e-commerce business with the same great quality

Getting to the top and staying focused 

Building a high-quality culture

Lightning Round


Find the tools you need to become a better leader at https://davidnovakleadership.com and https://howleaderslead.com.