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Autoline This Week #1640: Retooling the Standard

Autoline This Week #1640: Retooling the Standard

FromAutoline This Week


Autoline This Week #1640: Retooling the Standard

FromAutoline This Week

ratings:
Length:
27 minutes
Released:
Sep 28, 2012
Format:
Podcast episode

Description

It used to be a Cadillac world. Recognized as the top luxury car, its name became synonymous with the best of anything. But then came the 1980s with production issues, an aging demographic and worse, competition from around the world. Suddenly, as Eric Burdon and The Animals sang, their best just wasn’t good enough. For 5, 10, 20 years, the brand wavered until the latest models have shown a bit of life. The man in charge of restoring the luxury nameplate to the top is Don Butler, VP of Global Marketing for Cadillac. He is John McElroy’s special guest on Autoline This Week. Joining the panel are Tim Higgins from Bloomberg and Aaron Bragman from IHS Automotive.
Released:
Sep 28, 2012
Format:
Podcast episode

Titles in the series (100)

In depth discussions of the most important trends and developments shaping the automotive industry with industry executives and the top auto journalists. Your half-hour update on what they’re talking about in the C-suites.