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Autoline EXTRA #1236: Stephen Cannon

Autoline EXTRA #1236: Stephen Cannon

FromAutoline This Week


Autoline EXTRA #1236: Stephen Cannon

FromAutoline This Week

ratings:
Length:
9 minutes
Released:
Oct 3, 2008
Format:
Podcast episode

Description

Automakers not only need to educate journalists about their products but they also need to educate the public as well, and this is where the marketing team steps in. Stephen Cannon is the VP of Marketing at Mercedes-Benz and he talks with John McElroy on this edition of Autoline EXTRA about how he plans to educate consumers on not only BLUETEC technology but also explain the advances in diesel technology.
Released:
Oct 3, 2008
Format:
Podcast episode

Titles in the series (100)

In depth discussions of the most important trends and developments shaping the automotive industry with industry executives and the top auto journalists. Your half-hour update on what they’re talking about in the C-suites.