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Teaming Up to Give VW’s Historic Brand a New Edge — Volkswagen
Teaming Up to Give VW’s Historic Brand a New Edge — Volkswagen
ratings:
Length:
33 minutes
Released:
Dec 8, 2023
Format:
Podcast episode
Description
Automobiles range from trendy to practical, economical to powerful. But two things remain essential throughout the decades of automotive existence — innovation and brand loyalty.At Volkswagen, the design, communication, and technology teams are working together to disrupt what they thought they knew about creative and sustainable car design. With a growing need for businesses to address climate change and implement eco-friendly practices, VW isn’t just aiming for what looks trendy on the road. They’re focused on using AI to inform sustainability in their products without sacrificing design.In this episode of Adobe’s The Power of Teamwork podcast, Andreas Mindt, head of Volkswagen design, and Stepan Rehak, spokesperson for design and concept cars, unpack how modern VW design is leaning on AI to keep up with industry trends, consumer desires, and global environmental goals. Listen now to learn more about how this team is putting collaboration and innovation into overdrive — all while maintaining the brand that consumers have come to know and love.
Released:
Dec 8, 2023
Format:
Podcast episode
Titles in the series (13)
Introducing The Power of Teamwork: The Power of Teamwork is dedicated to the business of collaboration — the heart and soul of every company. Teams play a critical role in productivity, creativity, and the bottom line. Each episode features teams that power every industry — from entertainment and technology to science and sports. Through real-life stories spanning industries such as technology, entertainment, education, and sports, The Power of Teamwork shows people working together — building, growing, and turning challenges into innovation. It’s not magic. It’s teamwork. Hosted by Garrett Schwartz, The Power of Teamwork is brought to you by Adobe, leaders in collaboration for more than 40 years. To learn more about the podcast, visit powerofteamworkpodcast.com. by The Power of Teamwork