Paul Coggins is the CEO at Adludio who’s revolutionary ‘Sensory Ad Science’ technology delivers 10x results for blue-chip clients – like Unilever, Nestle & PayPal – compared to traditional mobile advertising solutions. Adludio is 1 of the UK’s fastest-growing B2B software scale-ups: having quickly launched in 3 continents, delivered ad campaigns in 70+ countries, & grown revenues 40% month on month, Adludio qualified for the Sunday Times 2019 Tech Track “Ones to Watch.” The technology-driven ad company on a mission to drive and redefine the future of mobile advertising. Adludio also specialises in using technologies including augmented reality and 3D effects to bring ads to life on mobile. Paul Coggins joins me on the Tech Talks Daily podcast to not only share his journey but also talk about the evolution of the advertising industry. He shares his insight into why mobile-first advertising is the future of advertising and 2020 trends for the advertising industry. I learn more about exactly what sensory advertising and why it matters.