The Zappos Family of Companies, a subsidiary of Amazon.com, is a leader in online apparel and footwear sales by striving to provide shoppers the best possible service and selection. They carry millions of products from over 1000 footwear and apparel brands.  After learning that Zappos is also located in Vegas, I went rogue and left the Adobe summit to invite Ameen Kazerouni onto the show who is the Lead Data Scientist at Zappos What is their secret to having grown so quickly? They have aligned the entire organization around one mission: to provide the best customer service possible. Internally, they call this their WOW philosophy. And, they believe that it’s our unique “fun and a little weird” culture that drives the WOW. Ameen Kazerouni is the lead data scientist at Zappos family of companies. His journey has taken him from undergraduate robotics research, to graduate medical research, to building up a machine learning and big data platform team at a leading e-commerce company.. The goal is to keep innovating, pushing the boundaries of what can be achieved with data and creating architectures that democratize the power of AI and Data to everyone. We talk about how machine learning impacts e-commerce and customer experience, and how AI and machine learning are helping companies become even more customer-centric. We also chat about Zappos and the role of tech in its success.