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    The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy

    The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy

    FromAhead of the Curve with Coco Mocoe

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    The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy

    FromAhead of the Curve with Coco Mocoe

    ratings:
    Length:
    34 minutes
    Released:
    Jan 21, 2023
    Format:
    Podcast episode

    Description

    Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos. 

    The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710

    Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.

    If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. 
    Released:
    Jan 21, 2023
    Format:
    Podcast episode

    Titles in the series (61)

    Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, marketing tips and more. But most importantly, remembering the human behind the handles. Instagram: @CocoMocoe YouTube: Coco Mocoe TikTok: @CocoMocoe