In this episode, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this episode.  In this episode, I'll be covering: What jewelry brands can do to ensure they're effectively communicating their vision and identity in 2022 and beyond Why should today's jewelry brand's consider investing time and energy into TikTok Storytelling opportunities for jewelry brands on TikTok and Instagram Reels and well as some best practices for using both platforms …and more! Sparkle Award: The Clear Cut - https://digiday.com/marketing/why-a-dtc-jewelry-company-is-placing-its-bets-on-organic-growth-via-tiktok/ News Articles: The top luxury categories among US consumers - https://www.insiderintelligence.com/content/top-luxury-categories-among-us-consumers Art’s New Perch: Your Neck, Not Your Wall - https://www.nytimes.com/2022/09/29/arts/design/artist-jewelry-sothebys-auction-fashion-jewels.html Instagram Expands Test of Multiple Links in User Bios - https://www.socialmediatoday.com/news/Instagram-Testing--Multiple-Links-in-User-Bios/633203/ More about Janzen Riley Tew: Denim & Velvet - https://www.denimandvelvet.com/ Denim & Velvet Instagram - https://www.instagram.com/denimandvelvet/ Transcript: https://joyjoya.com/jewelry-branding-expert