In this week's episode, Ricardo addresses the Passion Economy. There is a "passion economy" when you make money doing something you enjoy.

The biggest illustration of this notion is the digital influencer, who may share information, expertise, and insights about a topic they find fascinating and monetize the content through a YouTube or TikTok channel, for example.

However, the process is not as simple as most people believe. The majority of the "rockstars" of the passion economy represent a minuscule portion of the market. And transforming the passion into results takes time and a lot of effort.

As Adam Davidson's book The Passion Economy examines in depth, your efforts to create money from a passion may not always provide the anticipated results.

To understand more and relate it to your project and innovation efforts, listen to this week's #5minpodcast.