Peloton has been the talk of the town for the past few weeks, and this new Sex In The City controversy is definitely not the first time the brand has faced challenges with its advertising campaigns. We dive into ALL the dirt and share the details of how Peloton continues to dominate the home fitness category despite its marketing missteps.

Peloton has somewhere in the ballpark of 5.9 million members. Each quarter, 134.33 million workouts are completed on Peloton. Today, the brand is publicly traded and is valued somewhere in the ballpark of $13 BILLION….that’s a pretty major achievement for a brand that’s less than 10 years old.

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