26 min listen
EP303: Amy Williams, Founder and CEO, Good-Loop
FromGreat Minds
ratings:
Length:
40 minutes
Released:
Apr 11, 2024
Format:
Podcast episode
Description
Amy Williams is the founder and CEO of Good-Loop, the purpose-led advertising platform that makes it easy and profitable for big brands to do good, at scale.Working with the world’s biggest advertisers, including Nike, Unilever, Coca-Cola, PepsiCo and L’Oreal, Good-Loop’s ad formats drive engagement and build brand love while donating millions to charities around the globe. Good-Loop’s carbon-neutral advertising has raised over $10m for charities around the world and planted over a million trees – all whilst supporting high-quality journalism and diverse publications.Amy founded Good-Loop in 2016 after quitting her job at ad giant Ogilvy to volunteer at a soup kitchen in Argentina, impassioned by creating a company that could transform advertising into a force for good around the world.Amy was listed as one of Forbes’ 30 under 30, is among Ad Age’s Women to Watch Europe an EY Entrepreneur of the Year and a face of the United Nations #SheInnovates global campaign. She’s also an Adweek contributor, a Cannes SDG Lions judge and a passionate Bloom mentor.
Released:
Apr 11, 2024
Format:
Podcast episode
Titles in the series (100)
EP3: Ndaba Mandela: Ndaba Mandela is Nelson Mandela’s Grandson. He is passionate about the Mandela legacy and motivating young people to get involved in community development. He is passionate about Africa, its people and is concerned about its future. by Great Minds