32 min listen
EP9: Rory Sutherland
FromGreat Minds
ratings:
Length:
59 minutes
Released:
Apr 6, 2020
Format:
Podcast episode
Description
Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Before founding Ogilvy’s behavioral science practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988.
Released:
Apr 6, 2020
Format:
Podcast episode
Titles in the series (100)
EP10: Werner Herzog: Werner Herzog was born in Munich on September 5, 1942. He grew up in a remote mountain village in Bavaria and studied History and German Literature in Munich and Pittsburgh. He made his first film in 1961 at the age of 19. Since then he has produced, by Great Minds