13 min listen
Dove: Maintaining a Brand with Purpose
FromCold Call
ratings:
Length:
24 minutes
Released:
Dec 22, 2020
Format:
Podcast episode
Description
Unilever’s Dove soap became a brand with purpose when it launched the “Campaign for Real Beauty” to combat media-driven stereotypes of female beauty. But now Dove is facing criticism about its other brands that contradict the Dove campaign, and struggling to determine the best allocation of funds between advertising and the educational programs that deliver social impact. Can Dove maintain both its market position and social impact in the future?
Released:
Dec 22, 2020
Format:
Podcast episode
Titles in the series (100)
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