Today we are speaking with Meryl Weinsaft Cooper; Principal/Co-Founder, Allen/Cooper Enterprises. Meryl is a communications/social media specialist, published author and blogger, who teamed up with Helen Allen in 2011 to launch Allen/Cooper and Site/109. Previously, she held executive leadership roles at two of the top lifestyle PR/Marketing agencies in the country - DeVries Public Relations' Home & Lifestyle division and at LaForce+Stevens. In these roles she led programs for a variety of brands such as Belvedere Vodka, Veuve Clicquot, Rockstar Games, Magnolia Bakery and Dale Carnegie Training to name a few. Meryl has also had several years’ experience in the Screen Actors Guild’s NY office and running PR for Working Mother and the National Association for Female Executives. A co-author of Be Your Own Best Publicist: How to Use PR Skills to Get Hired, Noticed and Rewarded At Work, Meryl is also a contributing blogger for Forbes.com and often lectures nationally about public relations and reputation management.