In this episode, host John Laurito is joined by a Relationship Economics Advisor, Educator, and Executive Coach, David Nour. Clients call Nour when they want to leverage the value of their greatest off-balance sheet asset: their relationships. They talked about his new book, Curve Benders, and discussed the importance of building and keeping relationships. Nour wants you to realize the missed opportunity when you’re not fully leveraging the soft skill of relationship building.For 20 years, David Nour helped leading organizations recognize the many quantifiable ways that relationships drive everything: strategy, innovation, growth, and profitability. He speaks 50-60 times a year and have written eleven books, translated into eight languages including best-selling Relationship Economics (Wiley), ConnectAbility (McGraw-Hill), Return on Impact (Josey-Bass), Co-Create (St. Martin's Press), and the newly released, Curve Benders (Wiley, 2021).His past work includes engagements with executives at Cisco, HP, Gen Re, Chubb, KPMG, Siemens, Deloitte, Disney, ThyssenKrupp, Marriott, Microsoft, IBM, Equifax, as well as leading industry associations and academic forums.He serves as an independent director on the boards of two privately-held, venture-backed tech companies, and very much enjoy such roles. On numerous occasions, he moderates senior leadership/board retreats that focus on critical strategic priorities for these organizations. A native of Iran he immigrated to the United States in 1981 with a suitcase, $100, limited family ties, and no fluency in English. His life since then is completely a function of my ability to develop - and nurture - strong relationships.Reach out to Nour:LinkedIn: https://www.linkedin.com/in/davidnour/Web: https://nourgroup.com/Grab a copy of his book: Curve Benders - https://www.amazon.com/Curve-Benders-Strategic-Relationships-Non-Linear/dp/1119764211Show notes:[1:33] Nour’s background and the importance of relationships[4:43] Networking vs. relationships[7:07] Relationship currency deposit[11:18] Being too focused on operations[15:23] Lookup relationships and reconnect when you travel[16:20] Diving deeper into Curve Benders[20:00] OutroGet a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right NowFor questions, suggestions, or speaker inquiries, contact me at john@lauritogroup.com