On Today’s show we are speaking with Michele Weisman; Social Media & PR Manager at Likeable Media. Since joining Likeable Media's internship program in 2009, Michele has worn many hats at the company and now as a Social Media & PR Manager, Michele is responsible for creating daily content and monitoring Likeable Media's social communities, maintaining relationships with hundreds of journalists, event programmers, and brand marketers, and garnering media coverage for the agency's work. Michele is very passionate about social media, particularly Twitter. She is the founder and moderator of the nationally acclaimed #LikeableChat and tweets as @ottogrl. Michele is a proud graduate of Syracuse University with a B.S. in Marketing Management and Television, Radio Film and is also is also a college basketball fanatic and a member of both the New York Cares Fundraising Committee and Advertising Women In New York.