On today's show Crystal King tells us how she began her career in the start-up world, crafting years of experience building brands via traditional and digital means, to becoming the Senior Social Media, Communications & Marketing Expert at Keurig Green Mountain. Crystal shares with us what she feels are the necessary skills needed to succeed in social and what her team is accomplishing at Keurig Green Mountain through listening and helping customers tell their love stories. Crystal's passion is clear; tune in to discover what motivates her, explore what she thinks are the challenges in today's social space and learn tips on how to get higher customer sentiment.