On Today's show we are speaking with Eleni Tavantzis; Senior Manager of Digital & Social Communications at Lilly Pulitzer. Eleni has experienced the revolution of social media and digital marketing from the front row since 2007. With strong social media experience that's been honed with retail leaders and innovators, Eleni was the first social media employee for multichannel retailer QVC and built out the team, which evolved into a department, which then evolved into a strategy spanning the entire company. She now leads the social and digital communications strategy for the original American resort wear brand Lilly Pulitzer, and is accelerating their brand presence through social media campaigns that engage the consumer through a cohesive digital and brick-and-mortar experience.