On this Memorial Day rebroadcast, Lara Ruth tells us how she started on her path to becoming VP of Content and Social at Citibank. With over 11 years of experience with more than 8 Fortune 500 companies, Lara gives insight on what the best practices are when working in the financial space. She also reveals her thoughts on what the necessary skills are for working in such heavily regulated social media roles. Lara is one busy lady - founder and editor of "Grits in The City", speaker of fluent Spanish and fan of the flying trapeze! Nevertheless, she still has time to share her story and how she balances it all!