Join us on a riveting journey as we unpack the success story of Craige Whitton, CEO of Northline. From his roots in Perth, the guidance of his father, to his meteoric rise in the corporate world, Craige has quite a tale to tell. Especially, as Northline celebrates its 40th anniversary, it's the perfect time to hear how he spearheaded its exponential growth while ensuring the values of culture and positive work environment remained intact.? Top 5 Key Topics Discussed:Craige's Foundations: How Perth and his family values shaped Craige's distinctive leadership style.CFO to CEO: Tracing Craige's remarkable career trajectory and how he weathered the storm of the Global Financial Crisis.Northline's Evolution: A look at the company's journey from 8 depots & 250 employees to 18 depots with over 600 dedicated staff & contractors under Craige's stewardship.Culture & Change: Craige's perspective on fostering an inclusive work environment and the paramount importance of employee well-being.Navigating Economic Uncertainties: Craige's advice for businesses to remain resilient and thrive, drawing parallels from his GFC experience.if you're as intrigued as we are by Craige's story, then don't just sit there! ? Tune in NOW! Feel enlightened? Elated? Eager for more? Then make sure to click on that like button, ? share this episode with your mates, and ? subscribe to keep the synergy alive. Let's create a community where inspiration meets action! HIGHLIGHTS:3:29: Craig's background and upbringing13:58: Family values in the workplace28:33: Impact of the global financial crisis30:00: Importance of having the right people and culture35:08: Strategic plan for growth and consolidation in the industry45:00: Employee value proposition and high employee retention52:01: Personalized customer service and relationship building56:22: Managing the appetite for new technologies and focus on long-term challenges like sustainability1:01:15: Insights from the Oxford leadership program1:16:47: Navigating through economic crises and potential recessionWhere to find Craige WhittonLinkedInBooks Mentioned:A Bone of Fact By: David WalshThe Ride of a Lifetime By: Robert IgerJoin the conversation on Synergy IQ on LinkedIn, Facebook, and Instagram (@synergyiq).Access SynergyIQ Website to get to know more about us. Say hello to our host Daniel Franco on LinkedIn.