Connor O’Rourke is the Director of Sales and a founding member of Nuago, a strategic IT partner which helps businesses transition IT by aligning strategic business objectives with technology solutions. Connor has more than a decade of experience in the IT industry and has considerable expertise in all elements of Sales and customer service across market segments in South Australia. He brings a strong customer-centric leadership style and an entrepreneurial mindset which means that Nuago’s customers are often respectfully challenged with new ways of thinking about technology and how it can aid their organisation. Connor has a Bachelor of Arts in Journalism and Psychology from Colorado State University. Before starting Nuago, Connor was the General Manager of Sales at Datacom Systems. He also holds numerous sales certifications across the Nuago technology stack as well as having completed several leadership and self-development courses. As Director of Sales, Connor is responsible for the overall management of relationships with our customers, trusted partners and Nuago’s outstanding customer-focused sales team.In this episode, Daniel and Connor deep dive into the world of sales, business development and customer service. Connor breaks the salesperson stereotype and shares why do some people consider "Sales" a dirty word. Conner believes that sales is not something you do to someone; it is something you do for someone. His emphasis is on customer service, and he shares how important it is to be authentic and provide products and services that add value to the client. He also shares the characteristics and behaviours he sees in some of the most successful salespeople and what he looks for when hiring and growing a world-class sales team.Where to find Connor O'Rourke LinkedIn: Connor O'RourkeNuago's WebsiteJoin the conversation on Synergy IQ LinkedIn, Facebook and Instagram (@synergyiq) and please support other leaders by liking, subscribing and sharing this podcast.  Access SynergyIQ Website to get to know more about us.  Say hello to our host Daniel on LinkedIn.