Can your customers trust you? Can your people?In this episode of Owning Your Legacy, Laurette sits down to discuss the core importance of building a foundation of trust in business with Dan Callahan and Paul Masline.Dan’s decades-long background in IT has had a direct positive impact on Edlong’s evolution in customer engagement and technology implementation over the years, and his expertise continues to serve clients through his company, CRM Success Factors. Hearing the voice of the customer is imperative to building systems that make it easier for them to interact with us and do business with us on their terms.As the global director of IT at Edlong, Paul’s vision and ability to think outside of the box has helped tackle various business problems and implement innovative solutions for Edlong, providing a better customer experience and a stronger internal process.Whatever your level of business acumen or leadership, trust is a critical component to your success and overall sustainability. Without it, you won’t last long. This conversation focuses on the key values that guide how to properly invest the time, energy, and resources needed to build a true sense of trust within your community, which is priceless—and ultimately brings joy to all involved.Follow the guests:Dan Callahan LinkedIn Paul Masline LinkedInConnect with Laurette:Laurette's Website: lauretterondenet.com/Laurette's IG: @lauretterondenetLaurette's LinkedInEdlong's Website: edlong.com/Edlong's IG: @edlongflavorsEdlong's LinkedIn