In this episode of Owning Your Legacy, Laurette is joined by Andrea Schwenk, the chief marketing officer of Egglife Foods, and Denise Senter, Edlong’s chief commercial officer. Both Andrea and Denise have extensive marketing experience, Andrea’s primarily in the food and beverage space with brands like SkinnyGirl Cocktails and Buffalo Wild Wings, while Denise cut her teeth with tech companies in Silicon Valley. They unpack the art and science of marketing, how to stand out and connect with the consumer, and how to build a brand from the ground up.Egglife was born out of necessity when founder Peggy Johns was experiencing health issues. She wanted a way to eat carb and sugar-free. With decades in the egg industry, she had an idea— a gluten-free, dairy-free, egg-white wrap. Now with five flavors, it’s the only product of its kind on the market, is quickly gaining fans, and is available in 11,000 stores across the country. Learn more at www.egglifefoods.com. In this episode of Owning Your Legacy:  how marketing—and flavor—is a blend of art and science; the importance of authenticity and transparency in connecting with consumers; building a company, brand, and team from the ground; determining the right hires—who do you want on your team; the unique aspects women bring to business.Connect with Laurette:Laurette's Website: lauretterondenet.com/Laurette's IG: @lauretterondenetEdlong's Website: edlong.com/Edlong's IG: @edlongflavorsIf you enjoyed the episode please share it with others, and rate, review, and subscribe wherever you get your podcasts. To learn more about me and how I am Owning My Legacy, you can find me on Instagram @LauretteRondenet and online at lauretterondenet.com.