"Is trust overrated in the business world? Some argue it's just a buzzword, a feel-good concept with no real value. But what if we told you that trust is the secret ingredient for predictable business growth? In this episode of Predictable B2B Success, we bring you a thought-provoking conversation with Natalie Oldfield, president of Success through Trust. Natalie challenges conventional wisdom and reveals the shocking truth about how trust impacts every aspect of business.

Did you know high-trust companies experience 106% more energy and 50% higher productivity? But here's the controversial part - fewer than half of leaders trust their direct managers to do what is right, and only 32% trust senior leaders within their organizations.

So, what's the solution? Join us as Natalie shares her groundbreaking insights from over a decade of research, helping organizations build, manage, and protect trust. She'll unveil her proprietary diagnostic tool that measures trustworthiness and reveals how a commitment to trust can transform customer relationships and drive incredible business results.

Get ready to challenge your beliefs and discover the surprising power of trust in achieving predictable B2B success. Buckle up because trust is about to take center stage!"

Some areas we explore in this episode include: 

The importance of trust in achieving predictable growth in businessUnderstanding the business case for trust and developing a culture of trust within companiesThe role of trust in sales and customer relationshipsThe power of being a trusted advisor and building strong customer relationshipsThe impact of trust on promotions, important client meetings, and leadership positionsA transformational story of developing trust-building skills and confidenceThe importance of customer experience and prioritizing customer relationshipsAssessing frontline teams' customer focus and skill setsThe use of proprietary diagnostic tools to assess the trustworthiness of a companyTechniques and strategies for making a good first impression and being trustworthy in initial interactionsAnd much, much more