Did you know that trusted companies outperform their peers by up to 400%?That customers who trust a brand are 88% more likely to buy again?And that 79% of employees who trust their employer who trust their employer are more motivated to work(and less likely to leave)?The importance of trust is at an all-time high - just as our inclination to trust is at an all time low,Join me and my special guest, Deloitte Digital Principle and co-author of the new book, The Four Factors of Trust for this episode of the Delighted Customers Podcast.We discuss the link between trust and customer loyalty including:How her scientific research unveiled four trust factorsWhy despite being universally recognized by employees as important, it's still a gap in most companiesThe tool that she and the co-author created, Trust ID and how it helps benchmark the 4 factorsInterventions needed for low trust scoresPS - Yes there is a family relationship to the other Reichheld in the CX world : )Meet AshleyAshley is deeply passionate about making the experiences people have with companies feel more human and has spent nearly 20 years helping her clients reimagine brands and experiences.  Ashley believes that building trust is the single greatest opportunity to create a competitive advantage. So she created the TrustID™ –a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance—to help companies measure, predict, and build trust with their customers, workforce, and partners. Ashley is the Wall Street Journal Best-Seller author of The Four Factors of Trust.After graduating from Wellesley College, Ashley has lived, worked or visited nearly every continent and over forty countries, building a strong sense of global citizenship. Ashley’s work and ideas have been featured in many publications and conferences, such as HBR, Bloomberg TV, SMR, The Wall Street Journal, AdWeek, Dreamforce, CES, and Fortune's Most Powerful Women, amongst others. Contact: areichheld@deloitte.com   Subscribe to The Delighted Customer Podcast so you don't miss an episode: https://www.empoweredcx.com/podcast Subscribe to The Delighted Customer Newsletter for practical tips and insights: https://www.empoweredcx.com/delightedcustomersnewsletter