Trust is a vital element of relationships. So, how do you build trust with employees and customers? How can you be a better leader to gain a sustainable competitive business advantage too? Charles Green has studied and taught the science of becoming a trusted advisor for the last decade. He’s created the Trust Equation™ which includes four principles: credibility, reliability, intimacy, and self-orientation. We talk about these topics and actionable tactics from his books and seminars so that you can show up as your best authentic self and achieve real success. Learn more at DoingCXRight.com/podcasts