In business, your primary focus must be the value you provide to customers. Value is what makes people trade their money for a service or a product.  My guest, Bob Burg, Hall of Fame Keynote Speaker and Bestselling Coauthor of “The Go-Giver" says "money is simply an echo of value. It's the thunder to values’ lightning." We dive deep into how companies, sales leaders, and their teams can communicate their value, sell at higher prices with less resistance, and grow their businesses based on referrals more effectively. Learn more at DoingCXRight.com/podcasts