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    106. User Testing for Elevated Customer Service and Brand Experiences with Andy MacMillan

    106. User Testing for Elevated Customer Service and Brand Experiences with Andy MacMillan

    FromDoing Customer Experience Right‬ with Stacy Sherman

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    106. User Testing for Elevated Customer Service and Brand Experiences with Andy MacMillan

    FromDoing Customer Experience Right‬ with Stacy Sherman

    ratings:
    Length:
    33 minutes
    Released:
    Nov 6, 2023
    Format:
    Podcast episode

    Description

    Customer empathy is imperative. Many companies struggle to deeply understand users' needs. The good news is that technologies, like User Testing, are transforming how brands gain insights. Companies leveraging tools to gather customer perspectives can quickly provide superior customer service and capture market share. So, what does this mean for your business? How can you tap into user testing to understand prospects' and customers' expectations to inform strategic decisions? Listen as customer experience expert Stacy Sherman & UserTesting CEO Andy MacMillan unpack the power of validating concepts with target users early and proven ways to make customer empathy your competitive advantage. Details:
    Released:
    Nov 6, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Customer experience (CX) is a brand differentiator. By humanizing business and intentionally DOING CX RIGHT, you gain happy customers who continue to buy and refer your brand to others. Stacy Sherman shares her 'Heart & Science™ proven CX framework to help you accelerate loyalty and revenue. She's also interviewing admirable keynote speakers, authors, business leaders across industries who share ACTIONABLE CX strategies and tactics too. Topics include: *Retaining customers and keeping them from going to competitors *Increasing revenue and growth by winning through experiences over price. *Instituting CX measurements for accountability & success. *Gaining customer advocates, who refer versus share bad reviews. *Building an engaged workforce and customer-centric inclusive culture. DoingCXRight®‬ Podcast is not all business and customer service related. You’ll also hear guests share personal stories, challenges overcome, lessons learned, and topics such as: “What would you tell your younger 20-year-old self now that you didn’t know then.” The answers will inspire you to think and do differently so that you show up as your best self every day. About Stacy Sherman: She's an award-winning keynote speaker, author, and mentor on a mission to inspire better experiences so that REAL loyalty, connections, and satisfaction exist globally. Read her bio, blog, Forbes articles and useful resources at: DoingCXRight.com