29 min listen
26. Understanding and Influencing Your Customers' Decisions with Mary Drumond
26. Understanding and Influencing Your Customers' Decisions with Mary Drumond
ratings:
Length:
37 minutes
Released:
Feb 13, 2022
Format:
Podcast episode
Description
Do your customers think you're deaf? How can you really hear them to fix pain points and impact customers' decisions? Stacy Sherman interviews Mary Drumond, Chief Marketing Officer at Worthix, to discuss these questions. Additional topics include: -What's the value of surveys? Are surveys the best method to understand customers’ perceptions, emotions, expectations? -Is there such a thing as survey fatigue? How best to avoid? -How long or short should a survey be to maximize response rates? -Who should be responsible in organizations to get customer feedback and take action? -What is “closing the loop” mean to address what customers told you, and best practices? Learn more at DoingCXRight.com/podcasts
Released:
Feb 13, 2022
Format:
Podcast episode
Titles in the series (100)
6. Leveraging Social Media For Customer Service & Competitive Insights Featuring Madalyn Sklar: Are you using social media to build customer relationships, enhance customer service and gain competitive insights? , a digital marketing expert with 25 years of experience, starting in the early days of the internet (before social media was a thing),... by Doing Customer Experience Right with Stacy Sherman