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26. Understanding and Influencing Your Customers' Decisions with Mary Drumond

26. Understanding and Influencing Your Customers' Decisions with Mary Drumond

FromDoing Customer Experience Right‬ with Stacy Sherman


26. Understanding and Influencing Your Customers' Decisions with Mary Drumond

FromDoing Customer Experience Right‬ with Stacy Sherman

ratings:
Length:
37 minutes
Released:
Feb 13, 2022
Format:
Podcast episode

Description

Do your customers think you're deaf? How can you really hear them to fix pain points and impact customers' decisions?   Stacy Sherman interviews Mary Drumond, Chief Marketing Officer at Worthix, to discuss these questions. Additional topics include: -What's the value of surveys? Are surveys the best method to understand customers’ perceptions, emotions, expectations? -Is there such a thing as survey fatigue? How best to avoid?  -How long or short should a survey be to maximize response rates? -Who should be responsible in organizations to get customer feedback and take action? -What is “closing the loop” mean to address what customers told you, and best practices? Learn more at DoingCXRight.com/podcasts
Released:
Feb 13, 2022
Format:
Podcast episode

Titles in the series (100)

Customer experience (CX) is a brand differentiator. By humanizing business and intentionally DOING CX RIGHT, you gain happy customers who continue to buy and refer your brand to others. Stacy Sherman shares her 'Heart & Science™ proven CX framework to help you accelerate loyalty and revenue. She's also interviewing admirable keynote speakers, authors, business leaders across industries who share ACTIONABLE CX strategies and tactics too. Topics include: *Retaining customers and keeping them from going to competitors *Increasing revenue and growth by winning through experiences over price. *Instituting CX measurements for accountability & success. *Gaining customer advocates, who refer versus share bad reviews. *Building an engaged workforce and customer-centric inclusive culture. DoingCXRight®‬ Podcast is not all business and customer service related. You’ll also hear guests share personal stories, challenges overcome, lessons learned, and topics such as: “What would you tell your younger 20-year-old self now that you didn’t know then.” The answers will inspire you to think and do differently so that you show up as your best self every day. About Stacy Sherman: She's an award-winning keynote speaker, author, and mentor on a mission to inspire better experiences so that REAL loyalty, connections, and satisfaction exist globally. Read her bio, blog, Forbes articles and useful resources at: DoingCXRight.com