33 min listen
114. Fanocracy In Business - A New Era For Brand Loyalty with David Meerman Scott
114. Fanocracy In Business - A New Era For Brand Loyalty with David Meerman Scott
ratings:
Length:
32 minutes
Released:
Jan 16, 2024
Format:
Podcast episode
Description
How does the concept of "Fanocracy" redefine the way businesses approach their customer engagement strategies? Stacy Sherman and David Meerman Scott dive deep into “Fanocracy” - turning fans into customers and customers into vocal fans. They explore why tapping into passionate communities is crucial for today’s businesses in the digital age. And, explain the science behind our innate desire to be part of something bigger and how companies can ethically tap into this dynamic. Whether your business deals in products or services, you’ll gain strategies to cultivate authentic superfans eager to champion your brand. More at
Released:
Jan 16, 2024
Format:
Podcast episode
Titles in the series (100)
9. How To Hug Your Haters & Make Customers Love Your Brand Featuring Jay Baer: Too many companies invest too much money to acquire new clients instead of making current ones your volunteer marketers. My guest, Jay Baer, 6x author and Hall of Fame speaker shares leadership and business tips about: *How to 'Hug Your Haters' and... by Doing Customer Experience Right with Stacy Sherman