Show notes:

Concept of niche is good, and finding the right for your product and services, but when taken to the extreme it can get lost in translation
Niche analogy; need a calorie deifict so diet on lowest number of calories, get it wrong in execution can blow opportunity to talk to everyone and deliver value to most people possible
Attract your ideal client with with your language and behaviour
Does your content talk to one of the personas, having consistency is paramount across your whole business
Focus on the why for a more powerful message around your beliefs
People buy a connection, not what you do, but why you do it
Creating an engaging client experience and user journey, and keep customers focused on the vision and mission
Showcasing your brand as you want people to know you and build trust through tone of voice
Knowing your values, and your content aligns, you will attract similar and you enjoy long term value
Who will get the most value from your product - add a persona around this to be clear who they are, their language, their lifestyle, how to get in front of them
Be clear what you do, customer personas, tone of voice guide - test, learn and iterate from here
Try a few messages in front of your audience, what resonates?
Know that you are adding value, its not about selling, its about reach and impact and having a positive impact
Tech should support your value, know what you need and be really clear on what your customers need

Referenced: Ted Talk: Simon Sinek - How Great Leaders Inspire!
Find Sophia @ Authentic Status, Common Sense Marketing

AFmentors.com