Social media is an ever-changing landscape, and it's critical that as an online business owner, you adapt to not only the changes to various social media platforms but to the cultural and political environment around you. In this episode, host Michelle Thames speaks with Kikora Mason, the social media and digital strategist for the Mayor of Chicago. Kikora shares the importance of adapting to changes on social media and why content is essential for both personal and business brands. Kikora N. Mason currently serves as a vice present overseeing social listening + community management for J.P. Morgan Chase. Most recently, she served as the deputy director of digital strategy for the City of Chicago, where her work focused on making Mayor Lightfoot the most digitally savvy mayor in the country. In addition to overseeing the digital strategy around Mayor Lightfoot’s and city social channels, she worked with her team to provide strategic social media direction to all 35 City departments and sister agencies. ——⭐️ Click HERE to subscribe and get access to new podcast episodes every week? Join my email list and get access to The Ultimate Social Media Checklist + valuable newsletters every Monday!?My flagship membership program The Social Pro Academy is open for enrollment!?? Say HI on Instagram @michellelthames ? Check out my Youtube Channel ✅ Work with me? Join The Expand Your Influence Community! This group is for influencers, creators, and small biz owners who want to become the expert authority in their industry, build their brand, and grow their social media community. If you want to learn how to make money on social media, attract your ideal clients, get a ton of traffic to your offers, websites, and massively grow your list and customers, this is the place to be! We go all-in when it comes to social media and BEYOND!⬇️ Download the 5 things you should do with every Instagram Post Support the show