Conducting regular social media and website audits is an essential aspect of having an online presence. In this episode with Kathy Fredrickson, Director of the Wisconsin SBDC Digital Marketing Clinic. We are now officially a state-wide initiative! host Michelle Thames discusses what is a social media audit, why it's important to do a social media audit, and how to do a social media audit. Listen for tips on how to conduct your own audit as well as when it's time to call in a professional. Kathy Fredrickson is the Director of the Wisconsin SBDC Digital Marketing Clinic and a faculty member at the University of Wisconsin Oshkosh. Over her tenure, she has taught digital marketing, analytics, audience measurement, advertising, and the National Student Advertising Competition (NSAC). Her NSAC teams won the District 8 twice, qualifying for the national competition.———⭐️ Click HERE to subscribe and get access to new podcast episodes every week? Join my email list and get access to The Ultimate Social Media Checklist + valuable newsletters every Monday!?My flagship membership program The Social Pro Academy is open for enrollment!?? Say HI on Instagram @michellelthames ? Check out my Youtube Channel ✅ Work with me? Join The Expand Your Influence Community! This group is for influencers, creators, and small biz owners who want to become the expert authority in their industry, build their brand, and grow their social media community. If you want to learn how to make money on social media, attract your ideal clients, get a ton of traffic to your offers, websites, and massively grow your list and customers, this is the place to be! We go all-in when it comes to social media and BEYOND!⬇️ Download the 5 things you should do with every Instagram Post Support the show