9 min listen
What Founders Get Wrong about Sales and Marketing
FromCold Call
ratings:
Length:
19 minutes
Released:
Dec 5, 2023
Format:
Podcast episode
Description
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Harvard Business School senior lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”
Released:
Dec 5, 2023
Format:
Podcast episode
Titles in the series (100)
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