12 min listen
Can Sustainability Drive Innovation at Ferrari?
FromCold Call
ratings:
Length:
31 minutes
Released:
Dec 12, 2023
Format:
Podcast episode
Description
When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the company’s suppliers, the reaction was mixed. Many were nervous about how this shift would affect their bottom lines. Harvard Business School professor Raffaella Sadun and Ferrari CEO Benedetto Vigna discuss how Ferrari collaborated with suppliers to work toward achieving the company’s goal. They also explore how sustainability can be a catalyst for innovation.
Released:
Dec 12, 2023
Format:
Podcast episode
Titles in the series (100)
Dangerous Mines: Saving Lives Through Leadership by Cold Call